Why Business Need Mobile App For Life

Today I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company.More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.

1.Customer engagement.

The best thing about the mobile channel is that it gives companies the potential to engage with their customers in real-time, by location and complete with profile information.

If done right, you can turn those engaged customers into revenue generating ones. Take for instance Kraft’s iFood Assistant. The application offers over 2000 recipes, many of them using Kraft products with shopping lists, interactive deals and coupon features to incentivize shoppers. The app also includes social sharing capabilities, allowing consumers to share recipes with friends on social networks.

2.Customer service and support.

Making it simpler and more efficient for your customers to get in touch with your company and offering them tools to make their life easier while using your products or services can be a great reason to develop a mobile app.

Digital Federal Credit Union, based in Marlborough, Mass., has launched an app called Mobile PC Deposit that allows members to deposit a check using the iPhone and Android-based smartphones, among other platforms. This makes customers’ lives easier and is a value-add to their existing service.

3.Promotion.

One of the most popular means to monetize is offering coupons. And mobile adds an interesting layer of location-based push notifications to the coupon economy. If they were to get notified on their mobile phones with a coupon from your store when walking by, you’d increase the likelihood of having them visit by providing a timely reason.

4.Mobile scheduling and reminders.

If you are a service business, such as a salon or an exercise studio, use a mobile app to allow customers to make appointments or sign up for classes via their smart phone or tablet. Then use text or SMS messaging to confirm appointments or classes and to send reminders

5.Mobile payments

mobile payment solutions, “allows small businesses to swipe credit cards and handle other business transactions via phone, tablet or even a sleek point-of-sale stand. It is a big timesaver – no need for a bulky register or customized payment system. [And] it allows businesses to take payments on the go in seconds.for example paytm app

6.Mobile communication and collaboration

“Communication and connectivity is key for small businesses, “Apps like Slack are great to use on your mobile phone, and [they] enable team collaboration and prioritization of projects for companies of any size,” says Bloem. “They allow you to interact with each other, collaborate and share documents and information all in one place when everyone is on the go.”

7.Mobile CRM and sales support

“When it comes to customer relationship management, mobile CRM gives business owners a wide range of capabilities right at their fingertips,” says Anthony Smith, founder and CEO, Insightly. “Keeping track of tasks, contacts, organizations, opportunities, projects, emails and your calendar can all happen instantly within a mobile application. This alleviates the need to write down important details on old receipts or worse, trying to recall straight from memory.”

With a mobile CRM solution, “instead of stashing business cards in a drawer, business owners and managers can automatically scan and add contact info straight into their CRM and add important notes about their new acquaintance,” he explains. And “by bypassing manual entry, business owners can save time that is better spent on building customer relationships.”