Why We Should Use Mobile Apps
1) Mobile Apps Offer Better Personalization :- Personalization is about offering tailored communication to users based on their interests, location, usage behavior, and more.
2) Ease of Sending Notifications:-The notifications are of two types: push and in-app notifications. They both are exciting alternatives for communicating with app users in a less intrusive manner.
3) Making Use of Mobile Device Features:-Mobile apps have the advantage of utilizing features of a mobile device like camera, contact list, GPS, phone calls, accelerometer, compass, etc.
4) Ability to Work Offline:-Although apps too might require internet connectivity to perform most of their tasks, they can still offer basic content and functionality to users in offline mode.
Offline image:-The app can provide features like tax calculation, installment calculation, and determination of loan limit. These features can work even without the help of an internet connection.
5) Freedom in Designing:-A mobile app can be designed with a lot of elaborate functions, based on advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more.
6) New Branding Experience:-Since a mobile app is distinct from a company’s website, it has the liberty of offering a new branding experience to users. It means that the company can experiment with new branding styles for the app, which can be different from the regular brand style of the company’s website (or the company altogether).
7) Users Spend More Time on Apps:-Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites.
Note: A point to consider here is that users spend a majority of their time on gaming apps and social media apps.
8) New Stream of Conversions:-If you’re looking to increase conversions, mobile apps can be a great medium to push users down the conversion funnel.
9) Brand Presence:-Users spend a substantial amount of their time on mobile devices. It’s safe to say that many of the users encounter the apps they’ve installed on their devices, almost every day. This regular encounter can be viewed as a branding opportunity for the apps.
10) Apps Can Work Faster Than Websites:-A well-designed mobile app can perform actions much quicker than a mobile website.
